Keyword Analysis - Professional Internet Business Training

The use of carefully targeted keywords on your website will determine both the quality and the quantity of visitors you receive.

You will be losing a lot of sales. By failing to identify the right keywords you will waste a lot of time optimizing your web pages for keywords your prospects are not using in the search engines. Or you could attract the wrong type of traffic with the result that you make no sales. Unless you find the right keywords the customers you seek will be ending up at the websites of your competitors.

The very first SEO task to undertake is exhaustive keyword research. Analyze your competition and pinpoint every single phrase your target market uses to find your product or service. Use online tools, uncover powerful keyword combinations which will produce the most targeted traffic to your website. Ideally, you need keyword phrases which are common enough to be used by the "typical" searcher, but unique enough not to return millions of matches. First, you must find search terms with high usage (at least several thousand searches per month) which you can compete against.

Avoid competing on keywords which are targeted by websites with a much higher Page Rank than yours. You simply will not be able to beat these websites until we have improved your page ranking. So it is best to find less popular, but more focused terms to target. You have a much better chance of getting a top 10 position with focused and targeted keyword phrases. Very specific keywords also generate highly qualified, targeted traffic. Which means, more sales when people visit your website.

Identify a number of researched and targeted keywords.
The number of times these keywords have been searched on in the past.
How often these keywords are searched on every 24 hours on the web.
The number of websites competing in the search engines for a particular keyword phrase.

The aim is to find keywords common enough for people to use regularly, but unique enough to generate highly qualified, targeted traffic to your website.

Ideally try to find keywords which are RELEVANT to your business. Keywords; which are being used by searchers online. Keywords which very few websites are using to attract customers to their websites. These keywords are of great value.

Your successful competitors have already done their homework on search engine optimization. They have most likely completed the keyword research phase. Since the goal is to select the most often searched keyword phrases with the least amount of competition, so it is important to discover the keywords which your competitors are already targeting.

Your competitors have spent a considerable amount of time and effort selecting their keywords. You can take advantage of their efforts to expand, or refine your own keyword list.

Also by comparing your keyword list with theirs, you can identify keywords you are not yet targeting. This analysis is an essential part of your keyword selection process for two reasons:

Your initial keyword list will undergo a rapid expansion. By using the information you learn from your competitor’s keyword list you save a great deal of time doing keyword research can be.
You are certain to find keywords with high traffic volumes and high conversion rates. Your competitors will have tested and rejected all the keywords that didn't produce sufficient search engine traffic or conversion rates.

Each Keyword Discovered On A Competing Website Is Carefully Researched Before Being Recommended.

Once you have agreed the most suitable keyword phrases, optimize each of your web pages using these keywords. Place them in strategic places within your website.

The first task is to write a descriptive title of 5 to 8 words for each page. This page title will appear hyperlinked on the search engines when your page is found. It is important that the short message says enough to persuade people to click on your title. Your words must be strong enough, grabbing their attention.

Ensure that there are descriptive keywords along with your business name on your home page. These descriptive words are the ones people are most likely to enter when searching for your products or services. Remember, this title is your entire identity on the search engines. The more often people see your compelling keywords in the blue hyperlinked words on the search engine, the more likely they are to click on your link.

The description is a sentence which describes the content of each web page, using your main keywords and key phrases that appear on this page. Ensure that every web page in your site has a title, and META description tag.

Search engines consider words that appear in the page headline and sub heads to be important to the page, so we make sure your desired keywords and phrases appear in one or two header tags.

Search engines expect that your first paragraph will contain the important keywords for the document -- where most people write an introduction to the content of the page.

Search engines are looking for clues to the focus of your page. When they see words hyperlinked in your body text, they consider these potentially important, so we hyperlink your important keywords and keyphrases.

Keyword density is the measure of a web page's relevance to particular search terms. A web page which contains a certain word or phrase many times is said to have a high keyword density for that word or phrase. The idea is that a web page which is highly relevant to the searcher's query will be shown first.

The challenge is that search engines decide themselves which keywords to list you against based on your site's content, the title of your page, your domain name and several other text-based components of your site.

Search engines can only read printed text, so remember that text within images or a Flash movie will be ignored. If your site is written using Flash animation alone, you will unfortunately have little or no keyword density against desirable keywords.

Your keyword density is expressed as a percentage. In simple terms, if a certain keyword is repeated 5 times in a page containing 100 words, your keyword density would be 5%. Remember that "keywords" can be composed of one or more words.

The concept of keyword density can be open to abuse and a variety of tricks have been popular in the past to try to boost listings. Google and many other search engines take this very seriously and can penalise or permanently ban any website which employs such tricks. These include "cloaking", hidden text, stealth entry pages, keyword spamming and many more. Never use any such tricks, nor recommend anyone to do so.

The secret to good keyword density is to have a sufficient amount of page content in the form written copy within your site. Review the content carefully and try to include your desired keywords as often as possible while keeping the text intelligible. There is an optimum level of keyword density. Too many repetitions of a keyword may be seen as "spamming" by search engines. The ideal keyword density is between 3% and 7% for most web pages.

Google uses a combination of keyword density and page ranking to establish the position of listings. Your website may have to be fine-tuned over several months before you achieve the desired results.