When you advertise an 0871 phone number you are required to inform the callers of the cost of the call.
This is necessary so that callers are fully aware that the cost of the call and they then cannot deny they did not have prior knowledge of how much the call was going to cost them.
Wherever an 0871 phone number appears it must be accompanied by its correct pricing information.
No matter where you advertise, you must state the cost of the call. This includes all types of advertising from websites and adverts in magazines, to classified newspaper listings and adverts on the side of vans.
When displaying 0871 pricing information it must follow the following guidelines:
- it must be clear
- it must be close / adjacent to the actual 0871 telephone number
- it must be prominent
Example Of 0871 Pricing Information
Shown below is how Easyjet display the cost of the call to an 0871 number on their website:
